What I am learning, and need to learn to become better in the short term.

Over the past several days I have been reading annual and quarterly reports for a couple companies I am researching.  Tonight I am going to start reading some of the competitors annuals, and hopefully when I am done I will have enough information to value the companies and see where that takes us.

With the information in my previous post, and the experience I gained from that, I have gotten pretty good at spotting the bad companies and have been obviously staying away from them.  Too bad that is the easy part of investing.  Now I need to get a lot better at deciphering which companies are the good ones and which ones have the potential to become great, the ones with a so called Franchise.  I also need to get better at finding companies with legitimate, sustainable competitive advantages.

So for Father’s Day I got Bruce Greenwald’s Competition Demystified which will hopefully help me learn a lot in those two departments.

Those are my plans for the next week or so, now lets see how that plays out.