Five Months Of Consistent Failure Leading To Magic

Five Months Of Consistent Failure Leading To Magic

In my last post – 2016 Performance Review – Five Full Years Beating Buffett and Crushing The Market I talked about many great things that happened in 2016.

Today’s post is the complete opposite…  It’s about the five months of consistent failure I’ve endured since October 2016 and the magic this is now leading to.

I planned for this post to come out shortly after the last one.  But until now, I didn’t have enough time to write it.  Or the better term is that I didn’t make enough time to write it until now.

I’ve been busy building the Rivera Holdings investor base.  Busy looking for deals.  Busy building my real estate career.  Busy making connections.  And busy trying to make money.

But those are excuses.

If I really wanted to I could have made time to write this post.  The main reason I didn’t is because it’s about failure.

Failure is hard on the psyche.  Failure isn’t fun.  Failure is hard to talk about.  And it’s certainly not fun to write about.

Even when you’re learning, improving, and growing as I did in 2016 and have continued doing in 2017, failure without much success – or perceived success – takes its toll.

I’m extremely hard on myself, have been ever since I was a kid, and likely always will be.  I’m always trying to improve, learn, and succeed in anything I do.  And no matter how much I do always think I can do more.

Because of this anytime I endure consistent failure, thoughts like the following begin to creep in and lead to even more doubt and frustration.

  • Should I keep going?
  • Why am I doing this?
  • Is this worth it?
  • When is this going to work out?
  • Will this ever work out?
  • When will I begin to succeed?
  • Will I ever succeed?
  • Should I do something else?

But because I’ve gone through this many times now I know this is the process I go through before figuring things out.

While writing How To Value Invest the following process occurred.

I spent a month or two in the “this is terrible” and “I’m terrible” phase while writing, editing, and getting the book ready for publishing.

The whole process from planning the book, to writing it, to publishing it took almost 10 months.  So this means I spent about 20% of the time while working it in the “This is terrible” and “I’m terrible” phases.

I don’t remember what got me out of that mindset other than continuing to work and grind every day and then publishing the book.

Earlier, I went through this same process before knowing what it was while beginning to learn about value investing.  And I’ve gone through this process multiple since then when starting businesses, raising capital, and with various other ventures.

I’m talking about all this because from October 2016 until now in Spring 2017 most of what I’ve done has failed.

But through failure comes progress…

We’ll talk about progress soon but let’s finish talking about how much I’ve failed in the last five months.

The Failed Acquisition

In November 2016 I posted that Rivera Holdings was going after its first acquisition target.  The owner and I agreed to an $8 million purchase price for the business and the land.  And we agreed on a 60 day exclusivity period.

The land, property, and equipment by themselves were worth between $6 and $7 million and I valued the business – including operations, land, and equipment – at between $10 and $15 million.

The business produced excess cash flow.  Had long-term competitive advantages.  And with some cost cuts and expansion, I projected cash flow to almost double within the first two years we owned it.

We had the chance to buy a cash flow producing business with long-term sustainable competitive advantages at a cheap price, with a huge margin of safety, and good potential upside.

So what happened?

The short answer is I failed…

Not because I didn’t put in the effort or time to query and pitch to investors.  But because I was a horrible sales person and didn’t have the right connections.

I sent emails, called, Skyped, and talked in person with more than 2,054 people during our 60-day exclusive letter of intent before informing the owner I wasn’t able to raise the capital to buy his business.

Out of the more than 2,054 people I was in contact with about acquiring the business I got no response from more than 90% of them.  Major failure.

The people who did respond to me were receptive and said I impressed them with my analysis and detailing of the business.  But I heard two things over and over about why they wouldn’t invest.

The first was that I lacked experience running a multi-million dollar business like this.

And the second was that because they didn’t know me on a deep personal level we didn’t have enough trust built up between us for them to trust me with millions of dollars of capital.

I had an estimated 98% failure rate talking with people about becoming Rivera Holdings investors so we could buy this business.

But what did all this failure lead to?

It helped me realize I needed to work on several things to get to the level I want to be on.

The first thing I needed to fix was being a horrible sales person.  Because by not closing this great opportunity I failed myself, my investors, and these potential clients.

The second thing was that I needed to gain experience owning and running a business.  This is one of the reasons I got into real estate. I’ll talk about the other reasons in a separate post.

And the third thing it helped me realize is that I needed to grow my network of connections.

This leads us to much more failure…

Much More Failure

After the acquisition failed, I stopped to think about what I needed to do going forward and where I needed to improve.

I talked about these above and then got to work again.

This now leads to major failures – yes multiple – every day.

A typical work day of mine now looks something like the following:

Call 10 to 20 people to talk with them about their home or property.  Either for Rivera Holdings to acquire for investment purposes, or for me to list for sale as a real estate agent.

On average I hear back from only one to two of these people.  Or about a 90% failure rate.

Email 20 to 30 people about the same as above.  Generally, I hear back from 1 to 3 of these people.  Or a 90%+ failure rate.

Go to any appointments I’ve set to either list a home for sale or look to buy it for Rivera Holdings.

Learn by listening to Audiobooks anytime I’m in my car… The only time of my day I’m not failing.

Send out information to potential investors every week on deals I’m looking at now or have looked at in the past.  There’s a 99%+ failure rate here.

Do preliminary due diligence on 5 to 10 assets I’m considering investing in.  This includes looking at single family real estate, multifamily real estate, public companies stock, private businesses, etc.  After doing this I generally only consider one of them a good investment.  Or a 90% failure rate.

After doing more due diligence I generally will put one to two offers in on properties per day.  Or consider doing further due diligence on a public or private business. This is after looking at more than 100 potential assets.

So on average for every 100 assets I look to invest in, after doing due diligence I will only consider investing in at most two of them.  Or a failure rate north of 98%.

As of this writing, I’ve had zero of the 30+ offers I’ve submitted accepted.  Or a failure rate of 100%.

And I have a wife and two young daughters so I get told “no” and am failing on a constant basis at home :).

After reassessing what I needed to do after the failed acquisition I now fail every day on a massive scale.  Something I haven’t done on this large of a scale since I began learning about value investing 10 years ago.

I now swim in failure.  But by doing this over the last five months or so something magical has begun happening.

The Magic Of Massive Failure

Image result for grant cardone on failure

For years I’ve known I needed to take more action every day.

That I’ve needed to call and email more people, meet more people in person, research more public and private businesses for investment, and recently to research more properties to invest in and talk to more people about helping them buy and sell their homes.

But this is hard because it involves a lot of failure and discomfort through things like cold calls or sending out mail or email advertisements.

After writing my article about positive obsession – 10 Tips To Becoming A World Class Investment Analyst – and then reading things like Be Obsessed Or Be Average and the 10X Rule both by Grant Cardone, I knew I needed to do even more to get to where I want to be.

Without failure there is no learning or improvement.  Without massive action you’ll never reach your goals because you’ll never be putting anything into practice and others who are doing more will leave you in their dust.

But by doing both of these things you’ll kick learning and improvement into overdrive.  And this will get you towards your goals and dreams faster.

And we all want to succeed faster.

So where has all this massive action and failure over the last five months gotten me?

I outlined some of the great things that happened since putting in massive amounts of effort every day in the 2016 Performance Review post.  And I repost these below:

  • Started Rivera Holdings LLC.
  • Began raising capital.
  • Grew personal connections by an exponential amount due to capital raising efforts.
  • Grew from 320 subscribers between Value Investing Journey and Press On Research to now 455 total subscribers between those two services and now also the Rivera Holdings Mailing List.
  • Read between 50 and 75 books in 2016.
  • Grew from 720 followers on Twitter as of the beginning of 2016 to 1,008 now.
  • Grew from 790 connections on LinkedIn as of the beginning of 2016 to 896 now.
  • As mentioned above we continued helping Mhicaella and her family in the Philippines survive and thrive.
  • For the first time in three years expanded my circle of competence in terms of industries.  I now understand and feel comfortable evaluating three new industries – marinas, hotels, and multifamily real estate.
  • Also expanded knowledge and experience into the private equity/investment arena as well.

But the above aren’t the only things that have begun happening since taking massive action and experiencing massive failure.  I’ve also…

  • Continued expanding my personal network and connections by an exponential amount.
  • Had lunch with, rode in cars with, talked in person with, and talked on the phone, through email, or through Skype with people who are worth more than $700 million combined in the last few months.  And who have access to more than $1 billion in capital.
  • Have even talked with a few about consulting with them on some projects.
  • Built up a huge deal flow.  After losing the original acquisition I had nothing else to attempt to acquire for a couple of months.  I’m now looking at and putting multiple offers in every day on assets.
  • Expanded my knowledge of sales and the sales process immensely.
  • Gotten Rivera Holdings on more than a dozen distribution lists for businesses, homes, investment properties, multi-family properties and more.  These give us access to deals before they hit public market sites like Loopnet.
  • Begun setting and going to more appointments with potential investors, home sellers, business partners, and business brokers.
  • And have hired two part-time independent contractors that I plan to hire full-time within the next month.

Not only am I doing all the above things, but because I’m acting in such a huge way I’m learning faster than I have at any time since first beginning to learn about investing almost a decade ago.

So is failure really failure if you’re learning, improving, and getting closer to your goals?  Or is not trying failing?

Case in point – the picture below is from a post I wrote on Facebook in February.

The picture on the left is truly failure…  While I have always read and learned as much as possible it doesn’t matter if you never put anything into action.

March was almost completely filled up.  And April will be even more productive than March.

So am I failing?  Or am I gaining the wisdom, knowledge, experience, and connections required get to where I want to take Rivera Holdings?

And if you aren’t even trying to achieve your goals and dreams, or you’re thinking about giving up… Read this –  If Charlie Munger Didn’t Quit When He Was Divorced, Broke, and Burying His 9-Year-Old Son, You Have No Excuse.

Let me know some of your personal failures and how this has or will lead to your success in the future in the comments below.

Rivera Holdings Valuation Cut By 1/3rd

Rivera Holdings Valuation Cut By 1/3rd

When I’m wrong about something – or in this case lack knowledge – I admit my mistakes, correct them, and continue moving forward.

I have no issues doing this because I’m an honest person and because it also helps me learn faster.  Especially in cases where I have little to no experience in an industry like the case here.

Today I’m writing to correct the valuation I’ve put on Rivera Holdings and the acquisition talked about in the post – Rivera Holdings First Acquisition and How You Can Invest.

In our – value investment analysts – line of work putting a multiple of 10 on either free cash flow or operating profit is considered a conservative multiple.

Well in going through this process in the private equity – private business acquisitions – world I’ve learned this multiple is reserved for only high-flying tech companies with name recognition.

After talking with many people more experienced than I in private equity I’ve lowered the Rivera Holdings and target acquisition valuation by 1/3rd.

This of course not only drops the valuation of the proposed acquisition – shown below – but also cuts the valuation of the Rivera Holdings equity sale from $24 million to $18 million.This means you can now buy into

This means you can now buy into Rivera Holdings at an even better price with higher upside potential.

Rivera Holdings First Acquisition And How You Can Invest With Updated Valuation

Rivera Holdings has agreed to an $8 million acquisition REMOVED and both us as buyers and the sellers have agreed to a Letter of Intent on terms.  This letter also gives us exclusive rights to work on acquiring the business for 60 days from when it was signed by both parties.

We still have 10 days to close or extend this deal as long as we’re making significant progress towards raising the $8 million.

  • It’s growing.

It’s on track to produce $930,000 in revenue this year.  And since the current owner took over in 2014 it’s increased revenues from $500,000 per year to current level in less than three full years later.

  • It’s profitable.

On that almost $1 million in revenue it’s on track to produce an approximate $605,000 in net profit this year.  In other words, its net profit margin is on track for an incredible 60% this year.

  • There is huge room to cut expenses immediately

After meeting with the owner several times so far and doing my own due diligence I’ve found $115,000 worth of expenses that will get cut immediately without hurting sales or profitability.

This would drop to profitability margins and metrics and increase the net profit margin by 16%.  Or an increase from the $605,000 projected for full year 2016 to $720,000.  This is counting no further cuts we’re likely to find after taking over operations.

  • It’s got valuable property and equipment on its balance sheet.

As I said above the purchase price for the entire business – land, equipment, operations, etc. – is $8 million.  The total value of just the land and equipment by recent appraisal and equipment purchases is $8 to $10 million.

The most recent appraisal done in August 2016 valued the property and business as worth $6 million.  Since then the current owner has finished many upgrades and the appraiser told him the value of the property is now around $7 million.

Basic Asset Valuation


Total = $8,115,000 million to $9,870,000 million.

In essence, this means we’re buying the land and equipment and getting a valuable 60% + net profit and excess cash producing business for free.

  • We’re buying the business at a huge discount to its true value.

As stated above, just the land and equipment is valued between $8 and $10 million.  I value current operations around $4 million

This means we’re buying a profitable business, operations, and valuable land and equipment that are worth around $12 million for only $8 million.

In other words we can buy this great business for 2/3rds of what I value the company at now.  With none of the expansion or growth outlined below.

  • There is massive room for sales/profit expansion at little cost to the business.

A part of current business operations REMOVED and will increase revenues by ~$100,000 to $200,000 per year once completed.  Expansion is slated to finish within the next couple weeks, or around when I can take over the company depending on closing.

Further expansions to REMOVED can and will be done within five years, we can further increase the number of space by REMOVED over time.  And prices can raise within this main line of operations 26.7% in this time frame as well.  This is talked about more below.

Another part of business operations REMOVED are being expanded as we speak, will begin generating revenue within next two weeks, and will increase this business sections revenue by 33% to 38%.  Or from $96,000 per year to $144,000 to $156,000 per year.

And on top of this, according to the most recent appraisal of the business and property done in August 2016

“The REMOVED has a FAR (Floor Area Ratio) of 25% indicating the area that could be improved/used for more sales opportunities is 38,600 sq feet.”

The above means ~25% of current business property – total property acreage is just under 3.5 acres – isn’t being properly used by the owner.


By utilizing this square footage – the removed plans – better it means we could produce an extra $386,000 to $772,000 on $10 to $20 per square foot estimates on commercial lease rates.

Adding all the improvement numbers above together would add $630,000 to $1,128,00 to revenues.  Most of which would drop to profitability – operating and net margins and cash flow – due to low costs to add these new sales opportunities.

Adding and expanding the above business lines would increase sales from ~$930,000 projected for full year 2016 to between $1,560,000 and $2,058,000 million.

Assuming the same net profit margin of 60% and the cost cut mentioned above we would earn $1,051,000 to $1,349,800 in net profit in 2017 and 2018.  Or increases in net profit of 42.4% and 55.1% respectively within two years of our take over.

At these levels I would value operations between  $7.5 and $9.5 million by themselves.  Plus the $8 to $10 million in property and equipment would take us to $15.5 and $19.5 million for the entire business in one to two years time.


All for an original purchase price of $8 million for the entire business.

  • Plus there’s hidden pricing power within the business.

Local and REMOVED INFO.  And we as new owners will be able to raise prices slowly over several years to reach competitive levels.

One price rise of 8.3% in the REMOVED in the first year will increase monthly revenue by ~$6,000 per month, or $~$72,000 per year.  Again, almost all this will drop to profitability.

In the second year, we’d look to raise prices another 4% and in the third year by another 4%.  Doing this would further increase revenue on the company’s major product another ~$ 6,000 per month or $72,000 over the two-year period in revenue and profitability.

Using the amounts talked about in the previous section this would increase revenue to $1,632,000 to $2,130,000 million and produce net profits of $1,091,200 to $1,393,000 million in the first year.

In the second year revenues would rise to $1,668,000 to $2,166,000 million and produce net profits of $1,115,800 to $1,414,600.

And in the third year revenues would rise to $1,704,000 to $2,202,000 million and produce net profits of $1,163,200 to $1,4650,000 million.

This is with no further cost reductions, further price increases REMOVED or adding any other sales opportunities than the ones mentioned above.

At the end of 2019, the end of the above projections, I would value the company’s operations between $8.1 and $10.3 million.

After three years the property and equipment should be worth $10 to $15 million after better utilizing the property and equipment and through land appreciation value.

Adding this value to the value of operations would make the business worth between $18.1 and $25.3 million.

At the end of three years the business should be worth between $18.1 and $25.3 million all for an original $8 million purchase price, with few added costs over the three-year period, little in the way of major new expenses, and still opportunities to grow the company’s operations and profitability further.


And these are ultra conservative estimates because I hate projecting numbers forward like this but have to for business planning purposes.

Barring a major hurricane in the area that would hamper growth, there is no reason the business and land shouldn’t be worth at least $30 million within five years and at least $50 million within 10 years.

All the while producing a ton of excess cash we can use to further enhance REMOVED and buy other businesses.  And of course, compound the value REMOVED and Rivera Holdings private shares for the long-term.

But this isn’t all…  The next six things protect our investment even further.

  • The revenue model for the business is long-term renewing contracts.

Customers are only allowed to sign year-long recurring contracts for the company’s REMOVED operations.  And commercial leasing opportunities – REMOVED – are also on long-term year plus contracts as well.

  • There’s huge demand for this business in my area.

This business is a 15-minute drive from my house and there’s massive demand REMOVED.  Demand is only growing too as more people move to the Tampa Bay South Shore area where I live and REMOVED is located and more people in the area buy houses.


  • The business has a government/regulatory moat protecting us from competition.


  • Even if a major hurricane destroys the entire REMOVED current insurance covers everything…

And when I say everything I mean everything; the full value of all property, improvements, equipment, and even revenue protection for a 12 to 24 month period as we rebuild.

  • The REMOVED requires regular expensive maintenance/upkeep/upgrades but…


  • We have a huge margin of safety not only in valuation we are buying at but also in a worst case scenario analysis.

In a worst case scenario analysis assuming a drop in sales of 30% – which is what sales dropped in the last recession – combined with an increase in expenses of 25% – which there’s no precedent for – and the REMOVED still produces net income of $197,000 for the full year 2016.

While this huge cut in sales and increase in expenses combine to drop net profits by 65% the company is still profitable in this dire situation.

This worst case scenario analysis also assumes not adding or doing any of the positive things mentioned above: no new ancillary sales opportunities, no upgrading of companies boat storage operations, no cost cuts, no price rises, etc.

With this gigantic margin of safety there is almost no way to lose money owning this business over the long-term.

The Short and Medium Term Plan

So why am I reaching out to you?

  1. Because I want you involved in building Rivera Holdings by becoming an early equity holder with super voting rights at a heavily discounted rate while we grow and build it into a billion dollar plus company.
  2. I’m accomplishing this by raising equity in the parent company of target acquisition Rivera Holdings.

I’m selling a 50% equity stake in Rivera Holdings at an $18 million valuation to raise $9 million to close this transaction.

This means I’m now valuing Rivera Holdings at only 2.25 times book value after acquisition.  There is even more room for upside now because I still expect  – barring a major hurricane – the acquired business to be worth more than $30 million within five years.

This assumes no income or appreciation from other stock market investments or businesses over this time either.

Over a one to five-year period the plan is to continue to grow the REMOVED and build as much value as possible.  Invest the cash left from acquisition and excess cash flow production.  Continue to grow and produce a ton of excess cash flow at the REMOVED.  And continue to compound value of all investments and assets owned.

I wouldn’t look to do another full acquisition within the first two years after we close on the REMOVED unless something ultra cheap and attractive falls into our laps.

There are two ways you can make money owning shares in Rivera Holdings over the long-term:

  1. The first is holding Rivera Holdings private shares while they compound value until the company goes public at some point in the future and your shares become worth a lot more.
  2. The second is holding your Rivera Holdings private shares for a few years and then reselling them to Rivera Holdings after they’ve appreciated in value and/or you’ve earned your initial investment back plus a return you’re comfortable with.

What’s In It For You?

This is a fantastic opportunity for us all to buy a massively undervalued business for 2/3rds of its true value.

This is a fantastic opportunity for us to buy at an even cheaper price now that gives you even bigger upside potential.

This is a fantastic opportunity to buy into a 60%+ net profit margin REMOVED that already produces a ton of excess cash we can use to buy other valuable assets.  That also has huge room for growth in sales and profitability.

This is a fantastic opportunity to buy into a business that has a gigantic government/regulatory moat built around it.

This is a fantastic opportunity to buy into a business with a huge margin of safety and huge protections around it that give us an even bigger margin of safety.

This is a fantastic opportunity to get in at the early stages towards building a billion dollar plus company.

And I want you to become part of this fantastic opportunity for long-term wealth creation and appreciation as we build something great.

If you want to invest in Rivera Holdings please contact me at either 605-390-3157 or

Sincerely yours,

Jason M. Rivera

Chairman, CEO, and Founder of Rivera Holdings


P.S. If you’re interested in investing in Rivera Holdings regardless of acquiring the first acquisition target above please let me know.  Whether we close the deal on the above acquisition or not I’m going to continue working, continue raising money, continue investing, and I’m going to continue looking for other businesses to acquire.

P.P.S.  If you’d like to see the full detailed business information with nothing removed sign and return the below NDA to



As mentioned above – and I want to emphasize this – if you’re interested in investing in Rivera Holdings at this point you’re investing in me, my vision, and my ability to continue to invest like I have in the last five years.

In the first five years of my career I’ve produced 31.1% returns on average – not compounded – which is better than the 29.7% average returns Buffett produced in the first five years of his career.

Whether we acquire the first business mentioned above or not If you’re interested in investing in me and Rivera Holdings please let me know.

I don’t take this lightly and I wouldn’t be offering this if I didn’t believe in my ability to compound you and your family’s wealth over the long-term.

If the above acquisition fails we’ll keep moving forward.

No matter what happens this is just the beginning, not an ending and I will continue investing and compounding all investors capital into the future.

Rivera Holdings Acquisition Criteria

Rivera Holdings Acquisition Criteria

I borrowed heavily from Berkshire Hathaway’s Acquisition Criteria in the following.  Most criteria are changed to some degree while others remain mostly the same to Berkshire’s on a smaller scale.

Rivera Holdings Acquisition Criteria

We are eager to hear from principals or their representatives about businesses that meet all the following criteria:

  1. Small to medium sized purchases – companies producing at least $500,000 a year operating profit and/or free cash flow. Or companies producing at least $500,000 a year in underwriting profits if an insurance company.
  2. Demonstrated consistent profitability and earning power. We have no interest in future projections and no interest in turnaround situations.
  3. Businesses earning good returns on equity, good returns on invested capital, and companies producing good free cash while employing little to no debt are businesses we will consider buying.
  4. Management in place that is trustworthy and able.
  5. Simple businesses and business models. We will invest in any company we can understand.
  6. An offering price (we don’t want to waste our time or that of the seller by talking, even preliminarily, about a transaction when price is unknown).

We would like to make an acquisition in the $1 to $20 million range for significant portions of or whole companies.  We are not interested in receiving suggestions about purchasing small portions of general public company stocks.

We can promise complete confidentiality and a very fast answer — customarily within a few minutes — whether we’re interested. We prefer to buy for cash but will consider issuing stock when we receive as much in intrinsic business value as we give.

We will not invest in any of the following companies at this time because we feel we cannot understand them enough to have comfort in investing in them.

  • Mining/Natural Resource – oil, gold, silver, natural gas, etc.
  • Pharmaceuticals
  • New tech – Facebook, Twitter, SnapChat, etc.
  • Banks

I will repost this list in every Rivera Holdings Annual Report and it will also be posted on the Rivera Holdings website once that is up and running.  Be aware that without notice the above list can and will change from time to time.

If you are running or know of any company meeting the following criteria please reach out to me – Jason M. Rivera – at

Sincerely yours,

Jason Rivera

Chairman, CEO, and Founder of Rivera Holdings


Replay of The Live Rivera Holdings Q&A

Replay of The Live Rivera Holdings Q&A

Below is a replay of the live Rivera Holdings Q&A I did on Facebook Live last night.  Also included in the video are the reactions, comments, and links I posted during the video as well.

Fought through some technical issues last night of people reporting bad connections, poor audio, and occasional video freezes to put together what I hope is good information for potential investors.

If you tried to watch the video last night and experienced any of those issues the full video is below for viewing where you should have no problems.

I didn’t have any issues on my end other than the lighting so make sure you’re on a good connection while watching the video below.

This was my first video – as you’re likely to notice 🙂 – so if you have any feedback please let me know.  I know I need to say ummm less when I’m thinking – haven’t figured out how to stop this yet.  And I already know how to fix the lighting issues for next time.

In the video below I answer the following questions:

  • Is there a minimum required investment?
  • I know you’re looking to raise more than $10 million so can I still invest if I only have $5,000 – or whatever the amount is? The answer is a resounding yes.  I go into a lot of detail about this and why you should consider an investment in the video.
  • Can non-accredited investors invest in Rivera Holdings?
  • How can non-accredited investors invest?
  • What is an accredited investor?
  • Can accredited investors invest in Rivera Holdings?
  • Can non-US residents invest in Rivera Holdings?
  • What If I’m a foreign accredited investor, can I invest in Rivera Holdings?
  • If I’m a Canadian citizen with an RRSP or TFSA can I use those funds to invest in Rivera Holdings?
  • Can I use private corporate funds to invest in Rivera Holdings?
  • What kind of companies are you researching to buy now?
  • You’ve signed a letter of intent with one company so far, what does it do, how profitable is it, what else can we as potential investors know about it?
  • If I as a potential investor bring in any others who want to invest in Rivera Holdings will I be compensated?
  • What returns have I produced over the last five years?
  • Are investment options only lump sum? Or are you offering a minimum monthly allocation?
  • How can I and Rivera Holdings help you become wealthy?
  • And what would I say to persuade small investors to invest?

I also go into some detail about the first Rivera Holdings acquisition target, talk about my investment philosophy, some of the struggles of starting a business, and more.

The video is longer than I planned and it comes in at a little less than 58 minutes so you may want to plan to watch it when you have about an hour of time.

As always please let me know if you have further specific questions about investing in Rivera Holdings, how you can invest, comments about how I can improve further videos, or anything else.

Thank you so much to those who watched, reacted, and commented on the video thus far.  I will be reaching out to you in the coming days to talk to you more about investing in Rivera Holdings.

In the mean time if you’d like more information about investing in Rivera Holdings fast please email me at, call me at 605-390-3157, or sign up in the green bar at the top of this page to get more info.

Sincerely yours,

Jason Rivera

Chairman, CEO, and Founder of Rivera Holdings.

Live Rivera Holdings Q&A Tonight At 8PM EST

Live Rivera Holdings Q&A Tonight At 8PM EST

I’ve received a ton of questions over the last several weeks from friends, family, and readers about how they can invest in Rivera Holdings.  And tonight I’m going to answer those questions along with any you ask during the live Rivera Holdings Q&A at 8PM EST on Facebook Live.

Follow me or friend me on Facebook at the link above to get a notification when I go live.

In a little over three hours from now I’ll answer the following questions I already have on my list.

  • Is there a minimum required investment?
  • I know you’re looking to raise more than $10 million so can I still invest if I only have $5,000 – or whatever the amount is? The answer is a resounding yes.
  • Can non-accredited investors invest in Rivera Holdings?
  • How can non-accredited investors invest?
  • What is an accredited investor?
  • Can accredited investors invest in Rivera Holdings?
  • Can non-US residents invest in Rivera Holdings?
  • What If I’m a foreign accredited investor, can I invest in Rivera Holdings?
  • If I’m a Canadian citizen with an RRSP or TFSA can I use those funds to invest in Rivera Holdings?
  • Can I use private corporate funds to invest in Rivera Holdings?
  • What kind of companies are you researching to buy now?
  • You’ve signed a letter of intent with one company so far, what does it do, how profitable is it, what else can we as potential investors know about it?
  • If I as a potential investor bring in any others who want to invest in Rivera Holdings will I be compensated?
  • What returns have you produced over the last five years?

The plan is for the live Q&A to last between 20 to 30 minutes but this will change as you ask questions, which I encourage.

If you’ve ever wanted to know more about any of the following things or have any questions about value investing, starting a holding company, etc. I look forward to talking with you and answering your questions tonight at 8PM Eastern.

  • If you want to know more about me.
  • The company I’m building.
  • About investing in a private business.
  • The company I’m seeking to raise financing to buy for $8 million.
  • How you can make money by referring investors to Rivera Holdings.
  • How you can invest with someone who has produced better returns in the first five years of his career than Buffett did in the first five years of his career.
  • And much more.

Make sure to join the live Q&A tonight at 8PM Eastern.

Again, you can follow me or friend me on Facebook to get a notification when I go live as well.

Talk with you soon,

Jason Rivera

Chairman, CEO, and Founder of Rivera Holdings