The Brands Builders Buy Most

For decades, Home Innovation Research Labs has been polling builders nationwide about which products they most rely upon. Now, the results are available to you.

You may know Home Inno­va­tion Research Labs (formerly known as the NAHB Research Center) as the third-party certification firm that helps product manufacturers overcome barriers to market entry (as well as the folks whose average workday may involve, say, shooting 2x4s out of a cannon). But HIRL, an internationally accredited testing ground for code compliance, is now publishing the research it does that tracks not what brands of products builders are thinking of spec’ing or prefer to spec, but what they’ve actually spent money on. “We are producing demand data,” says Mike Luzier, President and CEO of HIRL, who points out that many other studies look at preference rather than purchase. Still others contain proprietary data that’s not readily available. “It’s far more useful and actionable information than opinion,” says Luzier of the Brand Use Survey. “It reflects actual sales. People have parted with their hard-earned money to purchase the product.”

The method is meticulous, with intense care taken to ensure that the sample accounts for what’s really going on in the marketplace. HIRL breaks the country up into 32 discrete areas that run mostly along state lines. By and large, they’re the same market areas that were used during the 1970s, when HIRL first started examining builder preferences, and they hew to those used by the National Association of Home Builders and the Census Bureau, says Ed Hudson, director of market research at HIRL. Responses are weighted by builder volume: Data gathered must be proportional to housing starts to ensure that a particular region isn’t over- or under-represented.

“Because of our understanding of the industry, it’s not actually that hard to put this together,” says Luzier, who boasts about Hudson, HIRL’s resident data obsessive, being a former carpenter with an encyclopedic knowledge of home building. “The main challenge is getting a representative sample so that the information is truly indicative.”


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The Third Amazing 5 Star Review For How To Value Invest Is Out!

The following review was posted on Amazon by John from the amazing value investing site Shadowstock.  Thank you so much for the amazing review John I really appreciate it and I highly recommend everyone to visit his site.  If this review has convinced you to preview or buy the book, please visit this page with all that important information.

The first time I read Jason Rivera’s work was on Seeking Alpha. I read a lot of investment material and was surprised that I never read his work. Immediately I was hooked by his unique ability to explain investment ideas and educate serious investors. The detail and clarity of his work was practical and easy to understand. He deceptively packs so much useful knowledge in his articles.This was exactly what I found in reading “How to Value Invest…”,.

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Jason commented the book is geared towards beginner and intermediate level value investors, I don’t agree. I’ve read countless value investing books and if you take reading it seriously this book is for all investors even those with years of experience and a formal investment finance education.

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