Interviewed By Eric Schleien of The Intelligent Investing Podcast

Interviewed By Eric Schleien of The Intelligent Investing Podcast

A couple of months ago Eric Schleien – @EricSchleien on Twitter – asked if I’d like to get interviewed for his new podcast titled The Intelligent Investing Podcast.

Eric is great so of course I said yes.

In the 49-minute interview linked above we talked about the following things:

  • Value investing.
  • Valuation.
  • How I got into value investing.
  • The smallest company in my current portfolio.
  • The worldwide spread of where I research.
  • Why I don’t short.
  • The art of value investing.
  • My favorite kinds of businesses to invest in.
  • Red flag indicators when researching insurance companies.
  • Book and website recommendations.
  • And more.

Please check out Eric’s brief description of the interview below:

In this episode Eric Schleien interviews Jason Rivera who is on a mission to build a holding company inspired by Warren Buffett’s Berkshire Hathaway. Really fascinating individual and incredibly talented and smart value investor. He is sure to be someone worth following over the next decade to come.

I meant to post this on the blog when it first released but as I was updating the site the other day I realized I forgot to after I posted it to Twitter and Facebook.  My apologies to Eric about this delay.

His podcast has interviews with other great up and coming value investors as well so make sure to listen to them.

And just last Friday Eric announced a digital marketing company is now managing his podcast for YouTube so congrats on that Eric and thanks a lot for having me on your podcast.

You can listen to the interview at the link above.  And make sure to follow Eric on Twitter, and subscribe to his great podcast.

I hope you all enjoyed the interview and please let me know what you thought in the comments below.

Oh and yes I know the umm’s and pauses are terrible on my part.

Please bear with me, it’s what I do when I’m thinking and gathering my thoughts, I’m aware this needs fixing, and it’s something I’m actively working to improve.

Interview For How I Grow My Wealth

Interview For How I Grow My Wealth

Earlier this year John from How I Grow My Wealth asked me a question about P/E and EPS on my post: Why The P/E Ratio is Useless And How To Calculate EV.  And then we talked further about this and other value investing and business topics on Twitter and through a couple of phone calls.

Shortly after this, John asked me if I’d like to do an interview for his site and of course I said yes after our fantastic chats.

Below is a brief excerpt of the in-depth interview I did with him for his site

To view the entire interview please go to this link which will take you to it.

The interview includes talk about value investing, self-improvement, the $8 million acquisition I attempted last year, inspiration from Bruce Lee and Grant Cardone, and more.

I hope you enjoy it.


I’m very excited to be sharing this interview with Jason Rivera, a man who in his first five years achieved better returns than Warren Buffet did in his first five years. Who is Jason Rivera? Let’s get into the interview and you’ll find out!

John: Can you provide some background on yourself and Rivera Holdings for those who aren’t familiar with you or your company?

Jason: Yes. I’m a self taught value investor who focuses on small and obscure public companies to buy for my investors. And I’m now also looking for private businesses and cash flow producing real estate to buy as well.

I’m the author of the acclaimed value investing education book How To Value Invest. Have run the blog Value Investing Journey for more than five years now. Wrote a 60-page booklet detailing the immense power of investment float that I released for free to readers of my blog and followers – on Twitter and Facebook – titled All About Float. Have written for several publications and investment newsletters including: Seeking Alpha, Guru Focus, Insider Monkey, and Palm Beach Research Group among others.

I mentor others on how to become great value investors, consult on projects requiring business analysis and valuation skills, and run my investment holding company Rivera Holdings LLC. out of the Tampa Florida area.

John: When you were a kid did you know you wanted to grow up to be a value investor?

Jason: Ha ? no. I don’t have any stories like Warren Buffett where he was buying things at wholesale prices – gum if I remember right – and then selling them at a higher price to his classmates as a kid.

Unfortunately, I was far more interested in playing sports, chasing girls, and playing video games than investing when I was a kid.

I always knew I wanted to make money, start businesses, and help people but the value investing part and putting effort into making those things happen only began happening in my late teens and early twenties…

Thanks a lot John for asking me to do the interview.  I hope our readers gain something from this.

Five Months Of Consistent Failure Leading To Magic

Five Months Of Consistent Failure Leading To Magic

In my last post – 2016 Performance Review – Five Full Years Beating Buffett and Crushing The Market I talked about many great things that happened in 2016.

Today’s post is the complete opposite…  It’s about the five months of consistent failure I’ve endured since October 2016 and the magic this is now leading to.

I planned for this post to come out shortly after the last one.  But until now, I didn’t have enough time to write it.  Or the better term is that I didn’t make enough time to write it until now.

I’ve been busy building the Rivera Holdings investor base.  Busy looking for deals.  Busy building my real estate career.  Busy making connections.  And busy trying to make money.

But those are excuses.

If I really wanted to I could have made time to write this post.  The main reason I didn’t is because it’s about failure.

Failure is hard on the psyche.  Failure isn’t fun.  Failure is hard to talk about.  And it’s certainly not fun to write about.

Even when you’re learning, improving, and growing as I did in 2016 and have continued doing in 2017, failure without much success – or perceived success – takes its toll.

I’m extremely hard on myself, have been ever since I was a kid, and likely always will be.  I’m always trying to improve, learn, and succeed in anything I do.  And no matter how much I do always think I can do more.

Because of this anytime I endure consistent failure, thoughts like the following begin to creep in and lead to even more doubt and frustration.

  • Should I keep going?
  • Why am I doing this?
  • Is this worth it?
  • When is this going to work out?
  • Will this ever work out?
  • When will I begin to succeed?
  • Will I ever succeed?
  • Should I do something else?

But because I’ve gone through this many times now I know this is the process I go through before figuring things out.

While writing How To Value Invest the following process occurred.

I spent a month or two in the “this is terrible” and “I’m terrible” phase while writing, editing, and getting the book ready for publishing.

The whole process from planning the book, to writing it, to publishing it took almost 10 months.  So this means I spent about 20% of the time while working it in the “This is terrible” and “I’m terrible” phases.

I don’t remember what got me out of that mindset other than continuing to work and grind every day and then publishing the book.

Earlier, I went through this same process before knowing what it was while beginning to learn about value investing.  And I’ve gone through this process multiple since then when starting businesses, raising capital, and with various other ventures.

I’m talking about all this because from October 2016 until now in Spring 2017 most of what I’ve done has failed.

But through failure comes progress…

We’ll talk about progress soon but let’s finish talking about how much I’ve failed in the last five months.

The Failed Acquisition

In November 2016 I posted that Rivera Holdings was going after its first acquisition target.  The owner and I agreed to an $8 million purchase price for the business and the land.  And we agreed on a 60 day exclusivity period.

The land, property, and equipment by themselves were worth between $6 and $7 million and I valued the business – including operations, land, and equipment – at between $10 and $15 million.

The business produced excess cash flow.  Had long-term competitive advantages.  And with some cost cuts and expansion, I projected cash flow to almost double within the first two years we owned it.

We had the chance to buy a cash flow producing business with long-term sustainable competitive advantages at a cheap price, with a huge margin of safety, and good potential upside.

So what happened?

The short answer is I failed…

Not because I didn’t put in the effort or time to query and pitch to investors.  But because I was a horrible sales person and didn’t have the right connections.

I sent emails, called, Skyped, and talked in person with more than 2,054 people during our 60-day exclusive letter of intent before informing the owner I wasn’t able to raise the capital to buy his business.

Out of the more than 2,054 people I was in contact with about acquiring the business I got no response from more than 90% of them.  Major failure.

The people who did respond to me were receptive and said I impressed them with my analysis and detailing of the business.  But I heard two things over and over about why they wouldn’t invest.

The first was that I lacked experience running a multi-million dollar business like this.

And the second was that because they didn’t know me on a deep personal level we didn’t have enough trust built up between us for them to trust me with millions of dollars of capital.

I had an estimated 98% failure rate talking with people about becoming Rivera Holdings investors so we could buy this business.

But what did all this failure lead to?

It helped me realize I needed to work on several things to get to the level I want to be on.

The first thing I needed to fix was being a horrible sales person.  Because by not closing this great opportunity I failed myself, my investors, and these potential clients.

The second thing was that I needed to gain experience owning and running a business.  This is one of the reasons I got into real estate. I’ll talk about the other reasons in a separate post.

And the third thing it helped me realize is that I needed to grow my network of connections.

This leads us to much more failure…

Much More Failure

After the acquisition failed, I stopped to think about what I needed to do going forward and where I needed to improve.

I talked about these above and then got to work again.

This now leads to major failures – yes multiple – every day.

A typical work day of mine now looks something like the following:

Call 10 to 20 people to talk with them about their home or property.  Either for Rivera Holdings to acquire for investment purposes, or for me to list for sale as a real estate agent.

On average I hear back from only one to two of these people.  Or about a 90% failure rate.

Email 20 to 30 people about the same as above.  Generally, I hear back from 1 to 3 of these people.  Or a 90%+ failure rate.

Go to any appointments I’ve set to either list a home for sale or look to buy it for Rivera Holdings.

Learn by listening to Audiobooks anytime I’m in my car… The only time of my day I’m not failing.

Send out information to potential investors every week on deals I’m looking at now or have looked at in the past.  There’s a 99%+ failure rate here.

Do preliminary due diligence on 5 to 10 assets I’m considering investing in.  This includes looking at single family real estate, multifamily real estate, public companies stock, private businesses, etc.  After doing this I generally only consider one of them a good investment.  Or a 90% failure rate.

After doing more due diligence I generally will put one to two offers in on properties per day.  Or consider doing further due diligence on a public or private business. This is after looking at more than 100 potential assets.

So on average for every 100 assets I look to invest in, after doing due diligence I will only consider investing in at most two of them.  Or a failure rate north of 98%.

As of this writing, I’ve had zero of the 30+ offers I’ve submitted accepted.  Or a failure rate of 100%.

And I have a wife and two young daughters so I get told “no” and am failing on a constant basis at home :).

After reassessing what I needed to do after the failed acquisition I now fail every day on a massive scale.  Something I haven’t done on this large of a scale since I began learning about value investing 10 years ago.

I now swim in failure.  But by doing this over the last five months or so something magical has begun happening.

The Magic Of Massive Failure

Image result for grant cardone on failure

For years I’ve known I needed to take more action every day.

That I’ve needed to call and email more people, meet more people in person, research more public and private businesses for investment, and recently to research more properties to invest in and talk to more people about helping them buy and sell their homes.

But this is hard because it involves a lot of failure and discomfort through things like cold calls or sending out mail or email advertisements.

After writing my article about positive obsession – 10 Tips To Becoming A World Class Investment Analyst – and then reading things like Be Obsessed Or Be Average and the 10X Rule both by Grant Cardone, I knew I needed to do even more to get to where I want to be.

Without failure there is no learning or improvement.  Without massive action you’ll never reach your goals because you’ll never be putting anything into practice and others who are doing more will leave you in their dust.

But by doing both of these things you’ll kick learning and improvement into overdrive.  And this will get you towards your goals and dreams faster.

And we all want to succeed faster.

So where has all this massive action and failure over the last five months gotten me?

I outlined some of the great things that happened since putting in massive amounts of effort every day in the 2016 Performance Review post.  And I repost these below:

  • Started Rivera Holdings LLC.
  • Began raising capital.
  • Grew personal connections by an exponential amount due to capital raising efforts.
  • Grew from 320 subscribers between Value Investing Journey and Press On Research to now 455 total subscribers between those two services and now also the Rivera Holdings Mailing List.
  • Read between 50 and 75 books in 2016.
  • Grew from 720 followers on Twitter as of the beginning of 2016 to 1,008 now.
  • Grew from 790 connections on LinkedIn as of the beginning of 2016 to 896 now.
  • As mentioned above we continued helping Mhicaella and her family in the Philippines survive and thrive.
  • For the first time in three years expanded my circle of competence in terms of industries.  I now understand and feel comfortable evaluating three new industries – marinas, hotels, and multifamily real estate.
  • Also expanded knowledge and experience into the private equity/investment arena as well.

But the above aren’t the only things that have begun happening since taking massive action and experiencing massive failure.  I’ve also…

  • Continued expanding my personal network and connections by an exponential amount.
  • Had lunch with, rode in cars with, talked in person with, and talked on the phone, through email, or through Skype with people who are worth more than $700 million combined in the last few months.  And who have access to more than $1 billion in capital.
  • Have even talked with a few about consulting with them on some projects.
  • Built up a huge deal flow.  After losing the original acquisition I had nothing else to attempt to acquire for a couple of months.  I’m now looking at and putting multiple offers in every day on assets.
  • Expanded my knowledge of sales and the sales process immensely.
  • Gotten Rivera Holdings on more than a dozen distribution lists for businesses, homes, investment properties, multi-family properties and more.  These give us access to deals before they hit public market sites like Loopnet.
  • Begun setting and going to more appointments with potential investors, home sellers, business partners, and business brokers.
  • And have hired two part-time independent contractors that I plan to hire full-time within the next month.

Not only am I doing all the above things, but because I’m acting in such a huge way I’m learning faster than I have at any time since first beginning to learn about investing almost a decade ago.

So is failure really failure if you’re learning, improving, and getting closer to your goals?  Or is not trying failing?

Case in point – the picture below is from a post I wrote on Facebook in February.

The picture on the left is truly failure…  While I have always read and learned as much as possible it doesn’t matter if you never put anything into action.

March was almost completely filled up.  And April will be even more productive than March.

So am I failing?  Or am I gaining the wisdom, knowledge, experience, and connections required get to where I want to take Rivera Holdings?

And if you aren’t even trying to achieve your goals and dreams, or you’re thinking about giving up… Read this –  If Charlie Munger Didn’t Quit When He Was Divorced, Broke, and Burying His 9-Year-Old Son, You Have No Excuse.

Let me know some of your personal failures and how this has or will lead to your success in the future in the comments below.

2016 Performance Review – Five Full Years Beating Buffett and Crushing The Market

2016 Performance Review – Five Full Years Beating Buffett and Crushing The Market

The above quote from Benjamin Graham is one of my favorites.

It means in the short-term emotion and psychology drive the market.  But in the long-term the market – and individual stocks – get judged on how well they’ve operated and grown over time.

This is great news for us as long-term oriented value investors.

If we can find a few great companies at cheap to fair prices and hold them for the long-term, we’ll have great returns over time.  Why?  Because…

“Time is the friend of the wonderful company, the enemy of the mediocre.”  Warren Buffett

With this as a backdrop, below is the 2016 performance review.

For links to 20122013, 2013 updated numbers, and 2014 and 2015 performance reviews go to the previous links…

Also, as noted above I made multiple mistakes in 2013 when calculating my returns.  The numbers below – which show the five full years between 2012 and 2016 – are correct.

2016 Performance Review

The hard work, extreme patience, discipline, and low returns from 2014 and 2015 paid off in 2016.

I only bought and recommended three new companies all year for the portfolios I manage and for Press On Research subscribers.

But the companies I still own from 2014 and 2015, combined with the three new recommendations in 2016, produced a fantastic 32.8% return on average in 2016.

Here are the highlights…

  • One of the companies I recommended while working at the investment newsletter got bought in 2016.
  • Another company I recommended to Press On Research subscribers merged with its parent in 2016.
  • Another two Press On Research picks from 2015 more than doubled in 2016.
  • None of the 12 total picks I’ve made for Press On Research were down in 2016.
  • At the time of their recommendations, all companies were well below $1 billion in market cap.
  • I now own two companies – the two that more than doubled – that are worth more than $1 billion in terms of market cap.
  • The average market cap at the time of my 12 recommendations was $246.4 million.
  • The average market cap of the 11 companies I still own – not including company that got bought – is now $413.3 million.

Below is the full spreadsheet…

2016 VIJ and POR Performance Review

If you’d like to know what the companies are you need to subscribe to Press On Research.  And remember Value Investing Journey free subscribers get a 50% discount on a Press On Research subscription.  If you’re a Press On Research subscriber I’m sending an unedited version of the spreadsheet your way.

What does this mean for cumulative full five-year returns now?

Five Full Years Beating Buffett…

I don’t compare myself to Buffett because I want to be the next Buffett.  But because everyone knows who he is as he’s regarded by most at the best investor ever.

I want to be known as the first Jason Rivera when my career is over.  At the end I want to be known as a better investor and capital allocator than Buffett and to produce better returns over time than he has.

At least for now – five full years into my career – I am achieving this lofty goal by beating Buffett when compared to the first five years of his career.

In the first five years of my career I’ve now produced average – non-compounded – returns of 29.7% each year.  Or a total cumulative return of 148.3% over that period.

In the first five years of his career Buffett produced average – non-compounded – returns of 25.4% each year.  Or a total cumulative return of 126.9% over that period.

This means in the first five years of our careers I’ve produced returns 4.3 percentage points better each year than Buffett did in the first five years of his career.

But what does this 4.3 percentage point excess return per year mean in dollar terms over this period?

Assuming we both started with an asset base of $10 million at the beginning of the five-year period I would have grown that $10 million into $36.7 million after five years.  Buffett would have turned his investors $10 million into $31 million in that time.

This is why every point of excess returns is so important.  And why you need to be aware of any fees charged to your account by your money managers.

Over a long period – or in this case five years – “only” an excess 4.3 percentage points each year would have made investors $5.7 million extra.

Not only am I achieving my lofty goal of beating Buffett through this time, but I’m also crushing the market as well.

And Crushing The Market

From 2012 through 2016 the Dow Jones Index produced a total cumulative return of 37.4% for the five years or 7.5% per year on average.

The S&P 500 produced a 43.2% total return for the five years or 8.6% per year on average.

And the Russell 3000 index – closest thing to a small cap index – produced a 43.5% total return or 8.7% per year on average.

I’ve produced returns in excess of these indexes by 21%, 21.1%, and 22.2% points each year over these five years.

Assuming a $10 million asset base I would have produced $21.5 million more for investors over this five-year period than the Russell 3000 index would have.

  • $36.7 million minus $15.2 million the Russell 3000 would have produced.

I started posting my results publicly in 2012 because this is when I began doing “real”, in-depth, investment research and analysis instead of speculating.

Results have been great thus far…  Better than I expected… But there’s still a lot of work and improvement necessary to continue this.

Other Highlights From 2016

Thanks to sales of How To Value Invest and Press On Research subscribers we continued helping Mhicaella and her family in the Philippines.

The last letter we received from her mother told us that Mhicaella is now in kindergarten.  She loves P.E., singing, and drawing, and is learning to read and write so she can begin writing letters to us soon.

Here is a recent picture of Mhicaella…

Mhicaella Picture

With your help, some of the things we’ve been able to help provide for her and her family over the last year are school supplies, medical and dental care, and Christmas gifts for her entire family.

A percentage of all sales of my books, services, and products sold will continue going towards charities like these well into the future.  And I plan to expand and sponsor more kids and families in 2017 now that Rivera Holdings is up and running.

Thank you so much for helping with this.


Other highlights from 2016 are:

  • Started Rivera Holdings LLC.
  • Began raising capital.
  • Grew personal connections by an exponential amount due to capital raising efforts.
  • Grew from 320 subscribers between Value Investing Journey and Press On Research to now 455 total subscribers between those two services and now also the Rivera Holdings Mailing List.
  • Read between 50 and 75 books this year.
  • Grew from 720 followers on Twitter as of the beginning of 2016 to 1,008 now.
  • Grew from 790 connections on LinkedIn as of the beginning of 2016 to 896 now.
  • As mentioned above we continued helping Mhicaella and her family in the Philippines survive and thrive.
  • For the first time in three years expanded my circle of competence in terms of industries.  I now understand and feel comfortable evaluating three new industries – marinas, hotels, and multifamily real estate.
  • Also expanded knowledge and experience into the private equity/investment arena as well.

Conclusion Thoughts

As mentioned above the patience of the last two years paid off this year in a big way.  Going forward I wouldn’t expect results to continue this trend.

Due to the still ever rising market and valuations it’s become harder to find great cheap companies to buy.  I only recommended three companies in 2016 and all those were in the beginning of the year before the market took off again.

Barring a major sell off I expect to add few to no companies again in 2017.

As I’ve mentioned already mentioned to Press On Research subscribers I will only buy something that meets my ultra-strict criteria.  Under no circumstances will I buy something because I haven’t bought in a while.

This helps keep us only in great companies and should help us continue producing exceptional returns over time.

No matter what the market continues to do though over time I’m confident we’ll continue to beat the market by a wide margin.  And continue to compound our wealth over time.

I’m still raising capital for my new investment holding company so if you’d like more information about how you can invest with me and the market-crushing returns I’ve produced thus far email me at, call me at 605-390-3157, or sign up for the Rivera Holdings mailing list.

As always 2016 wasn’t all great news…

Up next will be a post detailing my major failures in 2016.


Here’s looking forward to an even bigger and better 2017.

Thanks so much for everyone who’s been a part of this journey so far.  And please let me know how I can continue to improve things going forward in the comments below.

Jason Rivera

Chairman, CEO, and Founder of Rivera Holdings LLC

Rivera Holdings Valuation Cut By 1/3rd

Rivera Holdings Valuation Cut By 1/3rd

When I’m wrong about something – or in this case lack knowledge – I admit my mistakes, correct them, and continue moving forward.

I have no issues doing this because I’m an honest person and because it also helps me learn faster.  Especially in cases where I have little to no experience in an industry like the case here.

Today I’m writing to correct the valuation I’ve put on Rivera Holdings and the acquisition talked about in the post – Rivera Holdings First Acquisition and How You Can Invest.

In our – value investment analysts – line of work putting a multiple of 10 on either free cash flow or operating profit is considered a conservative multiple.

Well in going through this process in the private equity – private business acquisitions – world I’ve learned this multiple is reserved for only high-flying tech companies with name recognition.

After talking with many people more experienced than I in private equity I’ve lowered the Rivera Holdings and target acquisition valuation by 1/3rd.

This of course not only drops the valuation of the proposed acquisition – shown below – but also cuts the valuation of the Rivera Holdings equity sale from $24 million to $18 million.This means you can now buy into

This means you can now buy into Rivera Holdings at an even better price with higher upside potential.

Rivera Holdings First Acquisition And How You Can Invest With Updated Valuation

Rivera Holdings has agreed to an $8 million acquisition REMOVED and both us as buyers and the sellers have agreed to a Letter of Intent on terms.  This letter also gives us exclusive rights to work on acquiring the business for 60 days from when it was signed by both parties.

We still have 10 days to close or extend this deal as long as we’re making significant progress towards raising the $8 million.

  • It’s growing.

It’s on track to produce $930,000 in revenue this year.  And since the current owner took over in 2014 it’s increased revenues from $500,000 per year to current level in less than three full years later.

  • It’s profitable.

On that almost $1 million in revenue it’s on track to produce an approximate $605,000 in net profit this year.  In other words, its net profit margin is on track for an incredible 60% this year.

  • There is huge room to cut expenses immediately

After meeting with the owner several times so far and doing my own due diligence I’ve found $115,000 worth of expenses that will get cut immediately without hurting sales or profitability.

This would drop to profitability margins and metrics and increase the net profit margin by 16%.  Or an increase from the $605,000 projected for full year 2016 to $720,000.  This is counting no further cuts we’re likely to find after taking over operations.

  • It’s got valuable property and equipment on its balance sheet.

As I said above the purchase price for the entire business – land, equipment, operations, etc. – is $8 million.  The total value of just the land and equipment by recent appraisal and equipment purchases is $8 to $10 million.

The most recent appraisal done in August 2016 valued the property and business as worth $6 million.  Since then the current owner has finished many upgrades and the appraiser told him the value of the property is now around $7 million.

Basic Asset Valuation


Total = $8,115,000 million to $9,870,000 million.

In essence, this means we’re buying the land and equipment and getting a valuable 60% + net profit and excess cash producing business for free.

  • We’re buying the business at a huge discount to its true value.

As stated above, just the land and equipment is valued between $8 and $10 million.  I value current operations around $4 million

This means we’re buying a profitable business, operations, and valuable land and equipment that are worth around $12 million for only $8 million.

In other words we can buy this great business for 2/3rds of what I value the company at now.  With none of the expansion or growth outlined below.

  • There is massive room for sales/profit expansion at little cost to the business.

A part of current business operations REMOVED and will increase revenues by ~$100,000 to $200,000 per year once completed.  Expansion is slated to finish within the next couple weeks, or around when I can take over the company depending on closing.

Further expansions to REMOVED can and will be done within five years, we can further increase the number of space by REMOVED over time.  And prices can raise within this main line of operations 26.7% in this time frame as well.  This is talked about more below.

Another part of business operations REMOVED are being expanded as we speak, will begin generating revenue within next two weeks, and will increase this business sections revenue by 33% to 38%.  Or from $96,000 per year to $144,000 to $156,000 per year.

And on top of this, according to the most recent appraisal of the business and property done in August 2016

“The REMOVED has a FAR (Floor Area Ratio) of 25% indicating the area that could be improved/used for more sales opportunities is 38,600 sq feet.”

The above means ~25% of current business property – total property acreage is just under 3.5 acres – isn’t being properly used by the owner.


By utilizing this square footage – the removed plans – better it means we could produce an extra $386,000 to $772,000 on $10 to $20 per square foot estimates on commercial lease rates.

Adding all the improvement numbers above together would add $630,000 to $1,128,00 to revenues.  Most of which would drop to profitability – operating and net margins and cash flow – due to low costs to add these new sales opportunities.

Adding and expanding the above business lines would increase sales from ~$930,000 projected for full year 2016 to between $1,560,000 and $2,058,000 million.

Assuming the same net profit margin of 60% and the cost cut mentioned above we would earn $1,051,000 to $1,349,800 in net profit in 2017 and 2018.  Or increases in net profit of 42.4% and 55.1% respectively within two years of our take over.

At these levels I would value operations between  $7.5 and $9.5 million by themselves.  Plus the $8 to $10 million in property and equipment would take us to $15.5 and $19.5 million for the entire business in one to two years time.


All for an original purchase price of $8 million for the entire business.

  • Plus there’s hidden pricing power within the business.

Local and REMOVED INFO.  And we as new owners will be able to raise prices slowly over several years to reach competitive levels.

One price rise of 8.3% in the REMOVED in the first year will increase monthly revenue by ~$6,000 per month, or $~$72,000 per year.  Again, almost all this will drop to profitability.

In the second year, we’d look to raise prices another 4% and in the third year by another 4%.  Doing this would further increase revenue on the company’s major product another ~$ 6,000 per month or $72,000 over the two-year period in revenue and profitability.

Using the amounts talked about in the previous section this would increase revenue to $1,632,000 to $2,130,000 million and produce net profits of $1,091,200 to $1,393,000 million in the first year.

In the second year revenues would rise to $1,668,000 to $2,166,000 million and produce net profits of $1,115,800 to $1,414,600.

And in the third year revenues would rise to $1,704,000 to $2,202,000 million and produce net profits of $1,163,200 to $1,4650,000 million.

This is with no further cost reductions, further price increases REMOVED or adding any other sales opportunities than the ones mentioned above.

At the end of 2019, the end of the above projections, I would value the company’s operations between $8.1 and $10.3 million.

After three years the property and equipment should be worth $10 to $15 million after better utilizing the property and equipment and through land appreciation value.

Adding this value to the value of operations would make the business worth between $18.1 and $25.3 million.

At the end of three years the business should be worth between $18.1 and $25.3 million all for an original $8 million purchase price, with few added costs over the three-year period, little in the way of major new expenses, and still opportunities to grow the company’s operations and profitability further.


And these are ultra conservative estimates because I hate projecting numbers forward like this but have to for business planning purposes.

Barring a major hurricane in the area that would hamper growth, there is no reason the business and land shouldn’t be worth at least $30 million within five years and at least $50 million within 10 years.

All the while producing a ton of excess cash we can use to further enhance REMOVED and buy other businesses.  And of course, compound the value REMOVED and Rivera Holdings private shares for the long-term.

But this isn’t all…  The next six things protect our investment even further.

  • The revenue model for the business is long-term renewing contracts.

Customers are only allowed to sign year-long recurring contracts for the company’s REMOVED operations.  And commercial leasing opportunities – REMOVED – are also on long-term year plus contracts as well.

  • There’s huge demand for this business in my area.

This business is a 15-minute drive from my house and there’s massive demand REMOVED.  Demand is only growing too as more people move to the Tampa Bay South Shore area where I live and REMOVED is located and more people in the area buy houses.


  • The business has a government/regulatory moat protecting us from competition.


  • Even if a major hurricane destroys the entire REMOVED current insurance covers everything…

And when I say everything I mean everything; the full value of all property, improvements, equipment, and even revenue protection for a 12 to 24 month period as we rebuild.

  • The REMOVED requires regular expensive maintenance/upkeep/upgrades but…


  • We have a huge margin of safety not only in valuation we are buying at but also in a worst case scenario analysis.

In a worst case scenario analysis assuming a drop in sales of 30% – which is what sales dropped in the last recession – combined with an increase in expenses of 25% – which there’s no precedent for – and the REMOVED still produces net income of $197,000 for the full year 2016.

While this huge cut in sales and increase in expenses combine to drop net profits by 65% the company is still profitable in this dire situation.

This worst case scenario analysis also assumes not adding or doing any of the positive things mentioned above: no new ancillary sales opportunities, no upgrading of companies boat storage operations, no cost cuts, no price rises, etc.

With this gigantic margin of safety there is almost no way to lose money owning this business over the long-term.

The Short and Medium Term Plan

So why am I reaching out to you?

  1. Because I want you involved in building Rivera Holdings by becoming an early equity holder with super voting rights at a heavily discounted rate while we grow and build it into a billion dollar plus company.
  2. I’m accomplishing this by raising equity in the parent company of target acquisition Rivera Holdings.

I’m selling a 50% equity stake in Rivera Holdings at an $18 million valuation to raise $9 million to close this transaction.

This means I’m now valuing Rivera Holdings at only 2.25 times book value after acquisition.  There is even more room for upside now because I still expect  – barring a major hurricane – the acquired business to be worth more than $30 million within five years.

This assumes no income or appreciation from other stock market investments or businesses over this time either.

Over a one to five-year period the plan is to continue to grow the REMOVED and build as much value as possible.  Invest the cash left from acquisition and excess cash flow production.  Continue to grow and produce a ton of excess cash flow at the REMOVED.  And continue to compound value of all investments and assets owned.

I wouldn’t look to do another full acquisition within the first two years after we close on the REMOVED unless something ultra cheap and attractive falls into our laps.

There are two ways you can make money owning shares in Rivera Holdings over the long-term:

  1. The first is holding Rivera Holdings private shares while they compound value until the company goes public at some point in the future and your shares become worth a lot more.
  2. The second is holding your Rivera Holdings private shares for a few years and then reselling them to Rivera Holdings after they’ve appreciated in value and/or you’ve earned your initial investment back plus a return you’re comfortable with.

What’s In It For You?

This is a fantastic opportunity for us all to buy a massively undervalued business for 2/3rds of its true value.

This is a fantastic opportunity for us to buy at an even cheaper price now that gives you even bigger upside potential.

This is a fantastic opportunity to buy into a 60%+ net profit margin REMOVED that already produces a ton of excess cash we can use to buy other valuable assets.  That also has huge room for growth in sales and profitability.

This is a fantastic opportunity to buy into a business that has a gigantic government/regulatory moat built around it.

This is a fantastic opportunity to buy into a business with a huge margin of safety and huge protections around it that give us an even bigger margin of safety.

This is a fantastic opportunity to get in at the early stages towards building a billion dollar plus company.

And I want you to become part of this fantastic opportunity for long-term wealth creation and appreciation as we build something great.

If you want to invest in Rivera Holdings please contact me at either 605-390-3157 or

Sincerely yours,

Jason M. Rivera

Chairman, CEO, and Founder of Rivera Holdings


P.S. If you’re interested in investing in Rivera Holdings regardless of acquiring the first acquisition target above please let me know.  Whether we close the deal on the above acquisition or not I’m going to continue working, continue raising money, continue investing, and I’m going to continue looking for other businesses to acquire.

P.P.S.  If you’d like to see the full detailed business information with nothing removed sign and return the below NDA to



As mentioned above – and I want to emphasize this – if you’re interested in investing in Rivera Holdings at this point you’re investing in me, my vision, and my ability to continue to invest like I have in the last five years.

In the first five years of my career I’ve produced 31.1% returns on average – not compounded – which is better than the 29.7% average returns Buffett produced in the first five years of his career.

Whether we acquire the first business mentioned above or not If you’re interested in investing in me and Rivera Holdings please let me know.

I don’t take this lightly and I wouldn’t be offering this if I didn’t believe in my ability to compound you and your family’s wealth over the long-term.

If the above acquisition fails we’ll keep moving forward.

No matter what happens this is just the beginning, not an ending and I will continue investing and compounding all investors capital into the future.